Copywritink Know How to Evaluate a Copywriter
…because copywriting is less about the rules of language, and more about understanding the target audience, their buying behavior, and structuring copy in a manner that grabs attention, creates interest, inculcates desire and incites desired action.

My selling skills are equally or more important in the work I do. Language is a facilitator for the selling.

As I like to say, Words tell, Copy Sells!
Hinglish Sells - Jo liktha hai, who bikta hai!
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